Rockport came to us to uncover the best creative to use for their Total Motion footwear line. Their goal was to generate product interest amongst their male target audience. We built a control-exposed study with 200 participants, split into four distinct groups. Creative stories about Total Motion spanned control (no creative), lifestyle, testimonial, and technology.
Compared to the control, both lifestyle and testimonial creative only moderately engaged survey participants. Meanwhile, the technology creative drove a significant lift in all brand and engagement metrics. When asked what motivates a purchase, participants listed Technology as least important. Yet the technology creative did the best job of driving purchase intent.
Waku came to us to better understand who their most valuable customers were. They divided their customer data into two groups: one-time customers versus repeat customers. We built a study that surveyed both groups of people and asked a common set of purchase intent questions. The goal was to understand the makeup of each group and what lead to repeat purchases.
We learned that one-time purchasers were largely made up of young professionals. They drank beverages throughout the work day and were seeking an alternative to soda. Meanwhile, repeat purchasers were middle-aged women who followed a healthy lifestyle and diet. They drank health tonics to treat digestive issues and were drinking Waku for the gut health benefits.
While repeat purchasers were more expensive to acquire (higher CAC), they ended up generating more revenue over time (higher LTV).
WeFeast came to us to enhance marketing of new meal boxes and uncover new purchase occasions. Their goal was to limit risk and communicate the right benefits for a successful launch. We recruited a group of food lovers who frequently eat at high end restaurants. They were asked questions spanning dining behaviors, price tolerance, and meal occasions.
WeFeast was able to refine their product offering based on consumer preferences. The study provided recommendations on pricing, positioning, and occasion marketing. They were able to plan a launch calendar around key events and increase purchase frequency.
Yolked came to us to develop audience segments for their fitness supplement product. Their goal was to expand beyond their core audience of young, male, team-sports athletes. Participants were asked questions about the sports they played, and divided into segments. Next they were asked questions about the Yolked product. Split by sport, responses revealed which type of athlete was most interested in Yolked.
Across all respondents, 75% were very likely or considering purchasing Yolked. Likelihood to purchase rose to 90% amongst respondents who played golf, swimming, or tennis. Yolked uncovered a whole new audience segment who was eager to try their product.
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